Campaign Asia Pacific - March 01, 2019

Fueling the Decisions of the World’s Most Influential People

EDITOR’S LETTER

LET’S TALK ABOUT FLEX TIME

AGENCY MEGAMERGERS: WILL THE ‘FAT BIRDS’ FLY?

WHEN EMBRACING DIVERSITY, WHAT ABOUT AGE?

NEW SCHOOL, MEET OLD SCHOOL

AGENCY MEGAMERGERS: WILL THE ‘FAT BIRDS’ FLY?

Thinking outside the box with Amber China

Thinking outside the box with Amber China

Exclusive Campaign study finds clients value agencies’ creativity the highest

Exclusive Campaign study finds clients value agencies’ creativity the highest

Plugging the disconnect between nance and marketing

Breaking the silos

Plugging the disconnect between nance and marketing

Future-proofing the news business

Seven things we learned at Campaign360

Seven things we learned at Campaign360

Is China’s data protection scene reaching maturity?

Is China’s data protection scene reaching maturity?

Five key KOL trends in China for 2019

Five key KOL trends in China for 2019

Five key KOL trends in China for 2019

CASE STUDIES: KOL-BRAND HITS THAT DROVE HUGE RESULTS

Five key KOL trends in China for 2019

CASE STUDIES: KOL-BRAND HITS THAT DROVE HUGE RESULTS

INTRODUCTION

ADK

GRAND SCHEMA

AKQA

BUY NIKE WITH SWEAT

BBDO

WOMEN IN CHARGE

BBH

NOTABLE NEWSJACKING

Carat

DATA DOWN UNDER

Cheil Worldwide

IMAGINATION STATION

DDB

WINNING WORK

Dentsu

SPORTING INNOVATION

Dentsu X

PARTNER POWER

Integrating upstream and downstream

Digitas

COOL, IF NOT AWARDFRIENDLY

Essence

DEEP IN VEEP

FCB

FEMALE CAPTAINS

Grey

GOOD S*&T

Hakuhodo

SEA DEALS

Havas Creative

A DOSE OF HONESTY

Havas Media

WORK, WORK, WORK, WORK, WORK

Initiative

Iris

TIFFANY BLUE IN TIONG BAHRU

Isobar

DIGITAL SOPHISTICATION

J. Walter Thompson

WORK/LIFE BALANCING ACTIONS

Leo Burnett

UNIQLO’S LOCAL AMBASSADORS

M&C Saatchi

TALENT TOUTING

McCann Worldgroup

LEADERS ON THE FLY

Mcgarrybowen

GONGS FOR GREATER CHINA

MediaCom

BLINK BUT DON’T MISS IT

Mindshare

WHO’S THE RAT

MullenLowe

KILLER CHATBOT

Ogilvy

CLIENT BREAKDOWN

OMD

DIVERSITY: POLICIES AND PROGRESS

PHD

DIRECT LINE TO SANTA

Publicis Worldwide

A FORUM FOR FEMALES

Reprise

CREATIVE HIGHLIGHTS

R/GA

PUTTING THE YOU IN UNIQUE

Saatchi & Saatchi

WORK THAT SCORED

Starcom

PLAY FOR PEACE

TBWA

THE LIFECYCLE OF ‘DISGUSTING STORIES’

UM

A FOR FLEXIBILITY

Vizeum

ADTECH FOR FURNITURE

VMLY&R

BRAND ASSET VALUATOR (BAV)

Wavemaker

IT’S ALL ACADEMIC

Wieden+Kennedy

BETTER (NOT) TO BURN OUT

Wunderman

EMPOWER STATE

Zenith

DRIVE ME UP THE WALL

Agency Holding Companies

POWER LIST 2018

POWER LIST 2018

CAMPAIGN CROSSWORD